Grouping by tags

Campaigns should be tagged by their Topic and Medium, so that you can group related campaigns together for reports. A campaign can have more than 2 tags, if the Topic falls into a logical category of Topics, or the Medium falls into a logical category of mediums. For example, if you are creating a Campaign for a white-paper that talks about Safety, and will post it on Facebook, you should add tags for:

• The Medium: Facebook

• The group for this Medium: Social Media

• The Topic: Safety

• The Group for this Topic: White Papers

For blog posts and webpages:

• The Medium: Blog or Pages

• The group for this Medium: Website

• The Topic: Safety

• The Group for this Topic: White Papers

For paid ads:

• The Medium: Google ads

• The group for this Medium: Paid search

• The Topic: Safety

• The Group for this Topic: White Papers

This best practice fits most business models, but feel free to add additional tags to group campaigns together logically.