How to choose the correct channel

Don't use organic channel - leave that to the default campaigns

Generic inbound funnels - choose Generic

Any paid ads campaigns (excluding social media ads) - choose Paid search

Social media posts and social media ads - choose Social Media

Email campaigns - choose Email

Guest post, external blog promotion - choose Referral

Event, webinar, trade show, fair - choose Event

Print and other offline media - choose Offline

Blogs and web pages - choose Generic

Avoid using the channel "Other"